Next-Gen Creative Innovation for Life Sciences
In today’s fast-paced digital landscape, staying competitive means embracing innovation – and that’s exactly what we achieved with this project. By leveraging AI tools and streamlined workflows, we transformed traditional processes, delivering outstanding results that saved time, reduced costs, and elevated quality. This case study dives into how we approached each challenge, the technology we used, and the measurable impact it had on efficiency and output.
Team of 2 Operators
Duration of 4 Days
E2E Workflow
Provide a clear explanation of what antibiotic resistance is, how it develops, and its consequences on human health.
Highlight the factors contributing to antibiotic resistance, including over prescription, misuse, and improper disposal of antibiotics.
Encourage viewers to take proactive steps to combat antibiotic resistance by using antibiotics judiciously, completing prescribed courses, and consulting healthcare professionals for guidance.
Deeper look into designers' workflow
An E-mailer was created by leveraging the power of AI to exhibit it’s potential use cases.
Draft Generation
An AI content generator designed to make content creation more affordable, reducing drafting time by up to 80%. This enables a faster workflow, higher-quality content, and improved results. However, the quality of medical and creative copywriting may not match that of human writers, so substantial editing and reformatting are often needed before publishing.
Draft refinement
Content should be refined for clarity and ease of understanding. With an advanced AI-powered writing and paraphrasing tool that leverages natural language processing, users can enhance their writing, generate fresh phrasing, and achieve fluent, effective content. This is particularly valuable for medical writers, helping to boost the quality and clarity of their work.
Layout composition
AI assisted in creating well-structured visuals for posters, social media posts, blog posts, and more. These visuals can be further refined with input from a UX designer and oversight from a lead designer to ensure image quality and adherence to fundamental design principles in layout composition.
Text-to-image
The Text-to-Image feature is a generative AI technology that transforms written descriptions into detailed visual content. It’s used to create images that reflect the text’s intent, style, and context, making it a powerful tool for rapid visual ideation and content creation.
Final Output
Summary
Integrating AI tools into the design workflow offers several key advantages.
AI facilitates the generation of fresh design concepts by blending diverse elements, shapes, and styles, creating visual solutions that would take significantly longer for human designers to achieve. It also excels at automating repetitive, time-consuming tasks, such as image resizing and maintaining design consistency.This automation allows designers to concentrate on the strategic and creative aspects of their work.
By minimising manual labour, AI tools reduce time and costs, enabling businesses to achieve their goals at greater scale, more efficiently and economically.
