Next-Gen Creative Innovation for Life Sciences
Arvelle Therapeutics, a US-based pharmaceutical company, approached Perigord Creative to support their global product launch. The task required creating packaging that not only adhered to strict FDA and EMA regulations but also maintained brand consistency across multiple markets. The design needed to reflect the brand's fresh and contemporary look and feel, incorporating distinct features while still providing ample space for necessary information. The project involved ensuring that Arvelle's product could seamlessly pass through the submission stages without delays, while delivering a design that was easy to implement and scale globally.
The Challenge
The primary challenge was to develop a packaging design that complied with the stringent regulations of both the FDA and EMA at every stage of the submission process. Additionally, the final design needed to be versatile enough to accommodate multiple languages and product variations, while ensuring a consistent brand identity across different regions. This required careful planning, rigorous attention to detail, and a deep understanding of pharmaceutical packaging standards.
The Solution
Our Agency collaborated closely with Arvelle Therapeutics to deliver a packaging solution that was both innovative and compliant. We began by conducting extensive research to understand the specific requirements for each market. This research informed the development of a packaging system that was not only compliant but also visually aligned with Arvelle’s clean and cutting-edge brand image.
We analysed market needs and regulatory requirements to guide the design process.
We applied packaging science to ensure durability, usability, and compliance with regulations.
We crafted a unique packaging that was compliant with both EMA and FDA, aesthetically pleasing, functional, and scalable across various product strengths and types.
We ensured that the packaging could be adapted for different languages and regional requirements without losing brand coherence.
We developed 3D static and interactive renders to visualise the packaging in real-world scenarios.
Outcome
The collaboration resulted in the successful creation of a comprehensive packaging system that supported Arvelle’s global launch. The final deliverables included:
94 unique artworks tailored to different regions and product variations.
Packaging available in 9 different languages to cater to diverse markets.
440 artwork iterations to refine the designs and ensure perfection.
3D static and interactive pack renders that provided a clear vision of the final product.
Full support for EMA submission, ensuring smooth regulatory approval.
Multi-market artwork roll-out, covering 5 European markets to date.
This case study highlights how our expertise in packaging design and regulatory compliance enabled Arvelle Therapeutics to launch their product globally with confidence. By combining rigorous research, innovative design, and error free execution, we delivered a packaging solution that met the highest standards of quality and compliance, while also enhancing brand recognition and market differentiation.
