Next-Gen Creative Innovation for Life Sciences
In an era where consumer engagement is paramount, Pureis® Ultra Pure CBD has leveraged connected packaging to revolutionise how they interact with their customers. By integrating advanced technology into their packaging, Pureis® transforms ordinary product containers into interactive platforms that provide rich, engaging experiences.
About Pureis®
Pureis® Ultra Pure CBD is renowned for its rigorously tested, synthetic CBD products that are free from THC and impurities. Backed by extensive safety clinical studies and regulatory approvals from the European Food Safety Authority and UK Food Standards Agency, Pureis sets the benchmark for quality and safety in the CBD market.
Background
Building on the success of their oral CBD range, Pureis® decided to diversify their portfolio by venturing into the skincare market with the launch of Pureis® Muscle and Joint Balm. This move aimed to capture a broader audience and cater to the growing demand for CBD-infused skincare products.
The Challenge
Consumer misinterpretation of CBD products impacting sales in both ‘bricks & clicks’
Limited marketing opportunities due to regulatory restrictions to help reframe and alleviate concerns.
The Solution
Our agency responded to these challenges with a new approach – connected packaging. This innovative solution featured:
By scanning a QR code on the packaging, consumers were launched into an engaging AR experience, followed by a web-based journey.
The experience included detailed educational sections to demystify CBD, addressing common misconceptions and providing clear, reliable information.
Interactive quiz enhanced user engagement, making the learning process enjoyable.
The connected packaging linked directly to the Pureis loyalty program, encouraging repeat purchases and fostering brand loyalty.
Direct links to the online store facilitated seamless shopping experiences, driving sales.
Ensuring inclusivity, the packaging featured tools to make the experience accessible to all users.
Benefits
The connected packaging strategy yielded numerous benefits for Pureis:
Customer Education: Improved understanding of CBD products, reducing misinterpretation and building consumer trust.
Enhanced Brand Perception: Positioned Pureis as an innovator in the market, enhancing brand reputation.
Sustainability: Achieved a 15% reduction in packaging materials, supporting environmental goals.
Powerful Storytelling: Created compelling narratives around the brand and its products.
New Media & Sales Channel: Established a dynamic platform for marketing and sales, bypassing traditional restrictions.
Interactive Brand Assets: Developed engaging and interactive brand content.
Deeper Brand Connections: Fostered stronger relationships with consumers through personalised experiences.
Promotional Activities: Enabled targeted promotional campaigns through the connected platform.
First-Party Data Collection: Gathered valuable consumer insights for better marketing strategies.
