Next-Gen Creative Innovation for Life Sciences
Pureis® Ultrapure CBD has established itself as a pioneering force in the wellness industry as the world’s first synthetic, clinically backed CBD food supplement. It is designed to interact with the Endocannabinoid System within the human body, which plays a role in regulating various physiological functions such as mood, memory, energy, bone density, and sleep. Unlike many other CBD products, Pureis® Ultrapure CBD contains 0% THC. Pureis® Ultrapure CBD was introduced to fulfill the growing demand for high-quality, certified CBD products.
The Challenge
As a new entrant in the competitive wellness market, Pureis® Ultrapure CBD faced the formidable task of building a market presence for its synthetic CBD product, which is firmly rooted in scientific research. The challenge was to cultivate a strategic brand voice that would resonate across diverse marketing channels — from product packaging and print materials to promotional videos and an e-commerce platform.
Our Approach
We started a journey to distill the brand’s essence by engaging the founders in a series of branding workshops. These sessions were instrumental in uncovering the core of Pureis® Ultrapure CBD — its motivations, values, unique selling points, and unwavering confidence in its product. The goal was to craft a brand voice that was not just authentic but resonated clearly and compellingly with potential customers.
The Solution
Our strategy hinged on two pillars – perfecting the brand’s tone and engaging the right audience. We defined the customer personas, aiming to build a community of users who shared the brand's passion. The creation of a distinctive visual identity was key to distinguishing Pureis® Ultrapure CBD from other over-the-counter CBD offerings. This crisp, scientific aesthetic was consistently applied across all marketing materials. The unexpected onset of COVID-19 necessitated a swift pivot to digital-first strategies, including the use of 3D imagery, animations, and social media engagement on a far bigger scale to overcome physical marketing constraints
The Impact
Pureis® Ultrapure CBD has become a highly recognisable brand within the market, with its visual and strategic tone of voice resonating strongly with consumers.
The establishment of a robust online community, or “tribe,” has led to substantial growth in the brand's customer base.
Pureis® Ultrapure CBD has successfully expanded its product line to over 20 offerings and has a clear pipeline for future development and innovation. The latest addition is the 2024 Launched Skin Care Series.
