Next-Gen Creative Innovation for Life Sciences
Understanding consumer behavior in pharmacies and healthcare retail environments is crucial for optimising product placement, enhancing patient experience, and boosting sales. In an industry where regulations and customer education play a vital role, companies face challenges in delivering the right products with the right messaging to consumers.
Our Shopper Behavior Analysis service leverages advanced technology and user research to create data-driven strategies for improving shelf utilisation, product visibility, and the overall shopping experience in healthcare retail spaces.
By combining services like 3D modeling, user analysis, VR simulations, heatmapping and biometric tools, we provide pharma and healthcare brands with powerful insights to better engage consumers and improve outcomes.
The Challenge
Pharmaceutical and healthcare brands often struggle with optimising product layouts and shelf space in retail environments. Issues such as low product visibility, complex messaging, and regulatory requirements complicate the consumer decision-making process. Additionally, testing new merchandising concepts or layouts can be time-consuming and costly, especially in an industry where changes must be thoroughly validated for safety and compliance.
Retailers and healthcare brands needed a solution that allowed them to experiment with various strategies in a risk-free, virtual environment before physical implementation.
The Solution
Our Shopper Behavior Analysis service was designed to address these specific needs for our clients by incorporating the latest in VR and augmented reality technology. The service provides an immersive, virtual platform to test and refine strategies for product placement, marketing, and patient engagement. The solution features:
Simulates pharmacy shelves and product displays to assess the effectiveness of various layouts and messaging strategies.
Create immersive retail environments, enabling teams to explore different store configurations, product placements, and promotional setups.
Tracks consumer attention and emotional responses to healthcare product displays, packaging, and signage, providing valuable insights into patient preferences and buying behavior.
Simulates digital shopping experiences for healthcare products, helping brands optimise online product presentation and user interface.
These tools are integrated into an immersive experience room featuring a 9x30 foot interactive digital touchscreen, enabling real-time collaboration between brand teams and retail partners.
Process flow used to create VR/AR retail environment
2D Design elements such as shop models, shelves, POS are created using 3D Max and Adobe.
After 2D elements are created they’re further built as 3D assets.
Next step includes bringing all the elements/3D assets into the visual editor.
Coding using:
Example of site store visit process
Outcome
Through our Shopper Behavior Analysis service, healthcare retailers and pharmaceutical brands are able to test and optimise their in-store strategies in a virtual environment before committing to physical changes. This approach provides critical insights into how consumers interact with products, leading to improved product visibility, clearer messaging, and enhanced patient engagement. By simulating the entire retail experience, companies can validate their strategies.
This case study highlights how VR simulations in the pharma and consumer healthcare sectors can lead to more efficient store designs, better product placement, and ultimately, a more informed and satisfied consumer base. Our technology-driven solutions provide a future-forward approach to enhancing the retail experience for healthcare products, enabling brands to make smarter, data-backed decisions.
